Welcome to the website of the European Magazine Media Association, EMMA, representing more than 15.000 publishing houses across Europe, publishing more than 50.000 magazine titles.
EMMA promotes Europe's magazine media in times of change, to ensure the long-term survival and prosperity of a plural, diverse, and economically successful magazine media in the EU.
EMMA is also the host of the Future Media Lab. think tank. For more information about the Future Media Lab please visit the website www.futuremedialab.info.
EMMA, the European Magazine Media Association, represents Europe’s magazine media sector, which is enjoyed by millions of consumers on various platforms, encompassing both print and digital formats. EMMA represents 15,000 publishing houses, publishing 50,000 magazine titles across Europe in print and digital. For more information, visit www.magazinemedia.eu.
Auke Visser is President of EMMA and has held the position since October 2014. He brings to EMMA years of publishing experience of working in Europe's publishing sector.
Prior to joining EMMA, Auke was the marketing manager of various magazines for the Dutch media company VNU and CEO of the VNU publishing company De Geïllustreerde Pers and the ad sales company Admedia. The magazine division of VNU was sold in 2001 to Sanoma WSOY.
Following his role as publishing director of all Dutch magazines of Sanoma Magazines NL, Auke was appointed as CEO of Sanoma Men's Magazines. He spent 17 years as the President of the Dutch Magazine Publishing Association (NUV). Auke was also actively involved in EMMA as Vice-Chairman of its Corporate Advisory Group between 2008 and 2013.
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Max von Abendroth joined EMMA in January 2005 as Director of Communications and Sustainability. He became Executive Director of EMMA in September 2009. Previously, he worked at the German Association of Magazine Publishers, VDZ. He is the initiator of the Future Media Lab. (www.futuremedialab.info).
Max holds a degree in Economics and Business Administration from Witten/Herdecke University, Germany.
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