EMMA Mission Statement

EMMA is a non-profit organization based in Brussels. Its mission is to promote and protect the interests of European magazine publishers vis-a-vis the Institutions of the European Union: the European Commission, the European Parliament and the Council. The main aim of EMMA is to ensure a long-term survival and prosperity of a plural, diverse and economically successful magazine publishing industry in the EU.

In this logic, EMMA defends freedom of expression, thus promoting pluralism and diversity, and ensures that Europe's periodical press industry remains competitive and vibrant. Moreover EMMA supports self-regulatory mechanisms, backed up by an equitable and balanced legal framework. EMMA also consistently points out that the freedom of commercial communication is an integral part of the overall principle of freedom of expression. Commercial communications are the life-blood of the majority of periodical publications.

Currently, EMMA's membership is composed of 22 National Associations of periodical press publishers and 20 corporate publishing companies in Europe. Altogether EMMA represents over 15.000 publishers (the vast majority being Small and Medium Sized Enterprises) publishing over 50.000 magazine titles throughout Europe.

HISTORY FAEP TO EMMA

The European representation of magazine publishers was founded in 1988 in Brussels under the French name "Federation des associations d’editeurs de periodiques de la C.E.E.” (Federation of Associations of Periodical Publishers in the European Economic Community), which originally was abbreviated to FAEP. The goal of the association was, in close collaboration with its members and the authorities of the EEC, to study the regulations governing the activity of periodical publishers, mediate the relations between publishers, the EEC and member states, and to work to maintain the freedom to disseminate information, ideas and knowledge.

The name changed to European Federation of Magazine Publishers around 1993, when the EEC became the EU.

In October 2011, FAEP transitioned to EMMA, the European Magazine Media Association. However, despite the change in name and aesthetics, the main goals set down in 1988 remain. Today, EMMA defends freedom of expression, thus promoting pluralism and diversity, and ensures that Europe's periodical press industry remains competitive and vibrant. Moreover, EMMA supports self-regulatory mechanisms, backed by an equitable and balanced legal framework. EMMA also consistently points out that the freedom of commercial communication is an integral part of the overall principle of freedom of expression, since commercial communications are the life-blood of the majority of periodical publications.