Welcome to the website of the European Magazine Media Association, EMMA, representing more than 15.000 publishing houses across Europe, publishing more than 50.000 magazine titles.
EMMA promotes Europe's magazine media in times of change, to ensure the long-term survival and prosperity of a plural, diverse, and economically successful magazine media in the EU.
EMMA is also the host of the Future Media Lab. think tank. For more information about the Future Media Lab please visit the website www.futuremedialab.info.
European press publishers call on EU policy and decision makers to uphole press freedom and support the necessary legal framework for a free, independent, pluralistic and vibrant press sector that is able to perform its important role in our democratic society.
A key element of press freedom is the possibility for citizens to be able to easily access press content. Consumers today divide their attention between a variety of platforms, from tablets and smart phones to laptops and print. Publishers need to have the flexibility to continue informing, empowering and entertaining their audiences on all these platforms. This can only be done if they are able to invest in innovative formats, new business models and quality content. This is only possible with the appropriate regulatory framework and fair competition.
Issues which go to the heart of publishing businesses face various regulatory threats, including in the fields of copyright, advertising, distribution or other areas affecting the press, like data protection. Any negative impact in such fields would reduce the ability to invest in professional editorial output and restricting diversity of media content. In particular:
Tags: VAT, Data Protection, Copyright, Advertising, AVMS, Media Pluralism, Common European Sales Law, Benchmarking, Online Gambling, E-commerce, E-privacy, Big Data, Cloud computing, Trade secrets, Timber regulation, Circular economy, Platform regulation
Fair competition and transparency in the digital world is vital for maintaining media plurality and facilitating an informed civil society. In order to allow readers to find and access press content, non-discriminatory and fair access of publishers to all digital platforms, as well as transparent and fair search engines, are prerequisites for the development of attractive and sustainable content offers. Principles such as fair search, net neutrality and platform neutrality are key and have to be upheld, with the intervention of competition authorities where necessary. Otherwise, legislators must act in order to prevent gate-keeping or bottleneck effects that could hamper the development of content offers online.
Own-initiative report on whistleblowers adopted in plenary
February 14, 2017
9 start-ups selected for Roularta Mediatech Accelerator
January 19, 2017
EMMA welcomes Antonio Tajani to his new role as European Parliament President
January 19, 2017
TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
January 13, 2017
The Commission proposal for an ePrivacy Regulation seriously undermines the economic sustainability of the digital press
January 10, 2017
Regulatory regimes must be flexible in order to adjust quickly to market and business innovations and disruptions. In many cases, self-regulatory approaches are more appropriate than legislation in order to defend press freedom.
A sustainable press sector can be maintained by supporting a regulatory environment that encourages investment and therefore facilitates the innovation of content creation, dissemination and the development of new business models.
A robust application of competition rules as well as respect for net neutrality and fair search are of the utmost importance in order to ensure a level playing field for all stakeholders in the digital value chain.